Pemberton Borough was originally settled in 1678, as Hampton Hanover. This name was retained until 1752, when the village was renamed New Mills. A number of early settlers, recognizing the need for protection from fire, organized themselves into a bucket brigade. Each member assuming the obligation of procuring two fire buckets for use when occasion required. They were known as "The Ever Readies" and accomplished some very good work on several occasions. As years passed and the village grew, it was determined by the leading spirits to have a real fire organization. And on the first day of December, 1818, they formed an association known as the New Mills Fire Co., New Mills being the name adopted by the village. Their constitution and by-laws were well defined. And their first officers elected were: Thomas R. Lacy, President; Joseph Sleeper, Vice-President; John S. Earl, Treasurer; and James Rogers, Secretary. Their equipment consisted of one of the old style pumps and two regulation fire buckets for each member.

On December 15th, 1826 the Borough of Pemberton was organized, and at a special meeting held February 8th, 1827, a committee was appointed to revise the by-laws and a resolution passed changing the name to the Pemberton Fire Co.

This organization continued until August 8th, 1834, when a special meeting was held and the name again changed to The Union Fire Co.

On March 30th 1844, a meeting was called for the purpose of again reorganizing the company. The meeting was held and the name formally changed to The Good Will Fire Company.

On May 16th, 1594, a severe fire broke out in the town which threatened to destroy the entire community. It was found that the apparatus on hand was inadequate to cope with the conflagration and were it not for the timely help secured from Burlington and Mount Holly, a large portion if not all of the town would have been destroyed. A town meeting was at once called and a determined campaign started for the construction of suitable water works for the protection of the Borough. The plant was completed and in operation November 29th, 1894.

On June 22nd, 1894 the Good Will Fire Company was incorporated and papers filed anti sponsored by the leading citizens.

Who?
The Good Will Fire Company, Station 191 is comprised of one station providing coverage to Pemberton Borough and is contracted to provide coverage to the West End of Pemberton Township. The Good Will Fire Company is an extremely Dedicated and Aggressive Department. The Good Will Fire Company is a dedicated group of volunteers residing in our coverage area and beyond.

Where?
Station 191 is located in Pemberton, New Jersey. We border the Fort Dix Army Base and the McGuire Air Force Base. Our response area includes the Burlington County Community College, a Nursing Home, two Jails, an Air Park, Sybron Chemicals, US Route 206, numerous Apartment Complexes, an Adult Living Community, Century Old Homes, several newly constructed light weight construction developments along with single-family and duplex homes, and a majority of the Educational Complexes in the Township.

What?
The Good Will Fire Company is a 4 truck operation that includes: a Command Vehicle, a combination Rescue Engine, an Engine, and a Utility. We respond to over 400 calls per year with an average response to arrival time of 7 minutes. The Good Will Fire Company has over 30 active members.

The Good Will Fire Company also operates an in-house duty crew program that staffs the station with at least four (4) firefighters on four nights out of the week. The Duty Crew performs house chores, apparatus checks, and training as well as ensuring a rapid and dependable response.

The Good Will Fire Company also encourages and promotes training to its member by sending them to many training classes at and around local fire academies. The Good Will Fire Company has partnered with the Vincent Fire Company to take an aggressive approach towards training, by bringing in some of the best outside training companies around, to provide our members with the most up-to-date and advanced training available.

The Good Will Fire Company prides itself on the dedication level of its volunteers and their aggressive nature in everything that they do.